Fluidity
The Process
In this typography module, we were tasked to design a set of posters, programme guide and merchandises
for the Singapore Design Week 2017.
Singapore Design Week is an annual design festival held by DesignSingapore at the National Design Centre. Assorted activities, talks and events were held each year, attracting both local and international designers and members
of the public.
Taking in mind the target audiences
of the event, the theme fluidity was conceptualised. The theme highlights and celebrate the fast ever-changing design industry. Design is water.It’s able to shape itself into all shapes and forms, according to it’s environment and purpose.
The poster was created with rhythm and harmony in mind, however it still remains legible to the eye. Though several compositions and mock-ups, events in the programme guide was sorted by the days.
Not to mention, the icons aid readers in locating events. Due to the typographic nature of this assignment, the mechanise’s original illustration execution was replaced with a typographic method.