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Hook?
Insight
People usually glance through ads on magazines or near bus stops.
Its important for the print ad to communicate a focus message the moment a viewer lay eyes on the ad.
During the initial ideation process, we had placed an strong emphasis on having a witty execution that is straight to the point.
Hook? was selected to participate in Spikes Asia 2016.
Type: Print Ad & Environmental Ad
Credits
Art Director: Janelle Lai
Copy Writer: Eve Goh
Photographer: Janelle Lai
Graphic Designer: Janelle Lai
Illustrator: Eve Goh
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