Insights
Children spent majority of their time
with their helper.
Children learn by mimicking the actions
of their parents
To remind parents that their actions would ultimately affect their child's social values a TVC and Print Ad was created.
In addition, an e-publication is released to educate children on the how to treat the transient workers right.
As a cause of action, the campaign urges the community would pledge to treat the transient works right.
Client: Transient Workers Count Too (TWC2)
This project includes, Print Ads, TVC and
a E-Publication.
Credits
Art Director: Janelle Lai
Copy Writer: Chan Yi Jun
Props Designer: Sim Xin Ling/Janelle Lai
Photographer: Janelle Lai
Videographer: Janelle Lai
Video Assistant: Sim Xin Ling
Illustrator: Chan Yi Jun
E-publication Editor: Chan Yi Jun
Actress: Chua Fei Fei
Camera: Cannon 770D
Mummy,
look what I'm doing!
The Process
